Veloce Media Group, one of the fastest-growing platforms operating at the intersection of sport, gaming and digital media, has announced a strategic investment from SEGG Media Corporation. The transaction values Veloce at £40 million ($53 million) pre-money and marks a pivotal step forward in the Group’s international expansion and growth strategy. The partnership will be managed by Sports.com, a division of SEGG Media.

The investment, structured in two tranches, includes a call option for SEGG Media to acquire a 51% majority stake in the future. Funds from the first tranche are being deployed to support key strategic initiatives, including Veloce’s acquisition of creator-led content, motorsport and apparel brand Quadrant, co-founded by Formula 1 driver Lando Norris.

Veloce Media Group operates the world’s largest racing and gaming media network, with more than 750 million monthly digital views and a rapidly growing Gen-Z and millennial audience. Its ecosystem spans championship-winning esports teams, athlete-led content platforms, sustainable motorsport series such as the upcoming FIA Extreme H World Cup, and a commercial portfolio supported by global brands including McLaren, VISA, LEGO, Microsoft, Hilton, E.ON, and Thrustmaster.

Supported by an experienced board and led by CEO Daniel Bailey, Veloce reported £12.8 million ($17.5 million) in revenue for the financial year ending June 2025, with strong momentum driven by its expanding portfolio of media, racing, and esports assets.

The investment from SEGG Media further cements Veloce’s position at the heart of next-generation sport and entertainment, fueling growth across its competitive operations, digital media platforms and immersive content divisions.

Daniel Bailey, Chief Executive Officer of Veloce Media Group, said: “Partnering with SEGG Media and the Sports.com brand represents a powerful endorsement of what we’ve built at Veloce. Our mission has always been to redefine how new generations engage with sport, through dynamic content, innovative formats and culturally relevant brands. With this investment, we’re not just scaling our commercial platform, we’re unlocking a long-term growth engine backed by a partner that understands our world and shares our vision.”

Matthew McGahan, Chairman & Chief Executive Officer of SEGG Media commented: “With Veloce now part of the SEGG Media family, we’re doubling down on motorsport as a key vertical. This is a sector with global scale, commercially viable fanbases, and massive storytelling potential. Veloce’s influence, digital reach and ability to connect with younger audiences make them a natural fit for our vision of next-gen sports media.”

Jack Clarke, Chief Strategy Officer of Veloce Media Group, added: “Veloce is built to meet the demands of the modern sports fan, fast, flexible, and digital-first. By leveraging the Sports.com brand, we are well-positioned to scale globally, deepen our content offering, and lead innovation in how fans engage with sport.”

Majed Al Sorour, President of Sports.com, a division of SEGG Media, noted: “This partnership reflects a long-term commitment to digital sport and entertainment, not only in Europe but also in regions like Saudi Arabia, where fan engagement is surging. Veloce brings unmatched content, community, and commercial upside to this sector. Together, we’re positioned to lead in one of the most dynamic categories in global sport.”

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