SEGG Media Completes $61M Acquisition of Veloce Media Group

Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media”) yesterday (17 February) completed its acquisition of a controlling interest in Veloce Media Group (“Veloce”). Valuing Veloce at approximately $61 million (£45 million), the transaction is expected to contribute more than $20 million in additional annual revenue.

The acquisition positions Veloce as a core pillar of SEGG Media’s sports and digital entertainment strategy, operating under Sports.com - the global sports division of SEGG Media - which will lead integration and international expansion.

Veloce has grown into one of the world’s fastest growing new media and sports rightsholders; generating over 500 million monthly views and forging partnerships with major brands including Mclaren, Visa, LEGO, Microsoft, Hilton, E.ON and Thrustmaster.

The combined platform strengthens SEGG Media’s presence across esports, digital-first motorsport content and creator-led sports media, uniting live competition, gaming and digital culture within a scalable global network.

Prior strategic investment from SEGG Media was instrumental in structuring Veloce’s recent acquisition of the rapidly growing content and lifestyle motorsport business Quadrant – co-founded by 2025 Formula One World Champion Lando Norris. That move signalled Veloce’s ambition to blend competitive racing, creator culture and lifestyle branding - an approach that aligns directly with the Sports.com vision for modern sports media.

Daniel Bailey, CEO of Veloce Media Group, said: "Joining SEGG Media at this pivotal moment is an exciting step for Veloce and our global community. Together, we are building a scaled, future-focused platform with significant opportunity to accelerate growth and deliver long-term value."

Robert Stubblefield, CFO and Interim CEO and President of SEGG Media, added: "Closing the Veloce acquisition on schedule is a paradigm shift for SEGG Media. This acquisition strengthens our top line revenue, expands our global footprint, and enhances our ability to drive measurable financial performance for shareholders."

The acquisition underscores the continued convergence of traditional motorsport, esports and creator-led media. By combining Veloce’s 500-million-monthly-view digital ecosystem with the broader network of Sports.com, SEGG Media is building a platform that connects live competition, esports performance, athlete personalities and culturally relevant content formats under one umbrella.

With Sports.com overseeing the integration and international rollout, the combined platform is positioned to expand esports competition initiatives, develop new racing entertainment formats, grow athlete and creator-led content franchises, and scale brand partnerships across Europe, North America and the Middle East.

The immediate focus will be on integration, operational discipline, and leveraging enhanced scale to drive measurable long-term shareholder value, with further updates to be provided in the coming weeks.